The message in this advert that I believe they making the effort to get across is usually that, each click counts and another small can join together to create something great. This is exactly what I get from the advert. The interesting colors attract peoples attention the constant clipping in the tablet turning in a song really cements for you to viewers interest. They use a good upbeat song and have everyone facial expressions being enjoyable so that it creates a delighted exciting atmosphere for your product when with it. The clipping and swapping show the easier the functionality in the product whilst cleverly showing how it works. All on this throughout the rhythmic track sneakily but clearly show highlights of the product much like the stand and who's plays videos and pictures. This all thing fits in place to create a photo for the product and show precisely how it moves and flows.
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